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The Importance of Ecommerce Marketing Services More and more businesses are being involved in e-commerce since the advent of digital technologies such as smartphones, tablets and other internet-capable gadgets. Ecommerce marketing services are truly important to ensure that different businesses thrive into a successful path. The other term for e-commerce marketing is digital marketing which involves SEO or search engine optimization, social media marketing, influencer marketing, email marketing, web design and development and a lot more. Your marketing department must be well acquainted with these e-commerce marketing strategies and apply them basing on the needs and demands of your business. Search engine optimization or SEO is an e-commerce marketing strategy that increase a web page’s search engine ranking by creating web contents like articles, stories, blogs and other readable content equipped with commonly used words that online users enter among major search engines. Whenever an online user find information through the internet by entering words or phrases on the search bar, the search engine will give results, and SEO aims to increase the ranking of a particular website by strictly following to the metrics required by search engine companies to belong to the top rank like the frequency of word usage, updates and how informative the contents are. When it comes to SEO as an e-commerce marketing strategy, SEO companies hire SEO specialists or writers to write about topics basing on the requirements of their clients and use relevant words and phrases that have high probability of usage. Social media marketing refers to the advertising or marketing of products or services directly or indirectly using social media platforms. Studies show that a lot of consumers are engaged online and a huge percentage of online shoppers have their own social media accounts. According to Direct Marketing Association’s recent research, the ROI of email marketing is higher that social media marketing because consumers prefer to receive promotional materials via email rather than social media. People want a discount, special offers or promotions so a lot of consumers subscribe to email lists. Content marketing and email marketing go hand in hand in providing helpful information to your viewers and the same time taking the opportunity to promote your products and services.
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With e-commerce marketing, businesses can choose the appropriate digital marketing solution that best fits for them and their customers. Finally, a good web design also plays a crucial factor in the success of your business, utilizing the right layout, text or font, color combination, ‘About Us’ page, ‘Contact Us’ page, web content and ease of navigation to attract users to keep coming back and avail of your product or service.Interesting Research on Marketing – What You Didn’t Know